Steers and Debonairs Pizza are now available in Malaysia through PETRONAS. Both brands are currently undergoing the halal certification process, with all ingredients and preparation aligned to halal standards. Find answers to frequently asked questions about their halal status and ongoing compliance efforts.
About Steers
Steers is one of the most successful Quick Service Restaurant brands in South Africa, with a notable presence in a highly competitive market. The brand is known for its legendary 100% ground beef patties, hand-cut potato chips, fresh ingredients and unbeatable favours. To cater to a variety of consumer needs, Steers also offers breakfast option, flame-grilled beef and chicken meals, chicken burgers and vegan-friendly options.
Steers' and Famous Brands’ founder, George Halamandres, was inspired to develop Steers in the early 1960s while he was on holiday in the United States, where he encountered innovative food industry concepts. By the end of the 1990s, Steers started expanding beyond South Africa. Today, Steers has 744 restaurants across 14 markets.
About Debonairs Pizza
Debonairs Pizza is a market-leading brand that owes its popularity to an ongoing focus on pizza innovation, generosity, quality ingredients and home delivery. Debonairs Pizza was the first African pizza brand to launch online and mobile ordering. Iconic crowd-pleasers include the Triple-Decker, Crammed-Crust and Double-Stack pizzas. Debonairs Pizza has always been known for trying out new and exciting flavours.
With a shoestring budget, two university students, Craig MacKenzie and Andrew Harvey, opened the first Debonairs Pizza restaurant in Pietermaritzburg in 1991. In 1996, Debonairs Pizza was acquired by the Steers Group, which would later become Famous Brands. In 1997, the brand opened its first restaurant outside South Africa in Eswatini. Debonairs Pizza has over 730 restaurants and a presence in 17 markets.
Halal Commitment
Steers and Debonairs Pizza are currently undergoing the halal certification process with the relevant authorities in Malaysia. As part of our commitment to transparency and customer confidence, we ensure that all operations follow the necessary requirements while working towards full certification.
The FAQ below provides more information on the halal status and ongoing progress.
We are currently in the process of working towards halal certification. As with all MESRA initiatives, we follow a structured and thorough compliance process, and we are committed to meeting the required standards. We will make an official announcement once certification is obtained.
Certification timelines depend on regulatory processes, and we want to ensure every requirement is fully met. We are actively working through the necessary steps and will share updates when we are ready.
Yes, we use halal-certified ingredients and maintain strict handling and preparation according to halal standards across our operations. While we are still undergoing the certification process, we are aligning our practices with the relevant requirements to support a smooth transition once certification is approved.
Halal certification is a detailed, multi-step process, especially for brand-new operations. We have already initiated this process and are working closely with the relevant authorities to ensure full compliance. We are heading towards full certification.
