Convenience:

Mesra

Mesra Retail and Café Sdn. Bhd. (MESRA) delivered solid performance in 2024, led by record-breaking sales at Kedai Mesra and increased income from the food and beverage (F&B) business segment. Kedai Mesra achieved its third consecutive year of record sales, driven by higher travel frequency, an expanded product range and robust demand for Mesra labelled products, now totalling over 120.

What We Do

MESRA offers a diverse range of consumer products and services at over 800 Kedai Mesra locations nationwide, collaborating with over 50 strategic partners to deliver convenience to customers across the country. MESRA’s expansion efforts include extending Café Mesra's presence beyond petrol station forecourts to locations throughout Peninsular Malaysia, with a focus on strengthening the brand and exploring new F&B verticals as part of its growth strategy.

The PETRONAS Shop operates a unified e-commerce platform, offering corporate merchandise and active lifestyle wear, while venturing into the offline retail space. The platform also serves as an e-marketplace to host tenants offering a wide range of goods online.

Value Created by Business Segment

01Quality

Excellent quality products, including handcrafted beverages, Ready-to-Eat and Ready-to-Drink for our customers at both Kedai Mesra and Café Mesra

02Convenience

One-stop solution for our customers, providing them easy access to meet their daily needs and more, making their lives simpler and better every day

03Value

Offering immense value pricing with attractive promotional campaigns in a bright, modern retail environment

Key Focus Area

Mesra Convenience Store

Offers convenience, products and services to PETRONAS station customers through Kedai Mesra, featuring Mesra labelled products, with a focus on maximising value for the company and customers

Mesra Complementary Business

Provides F&B and services that offers an alternative retail platform, catering to the changes in consumer behaviours with a strong emphasis on providing retail convenience for customers

Mesra Food & Beverage

In its third year of operations, Café Mesra continues to expand its presence across Peninsular Malaysia, focusing on brand enhancement and exploring new F&B verticals. This includes rolling out standalone convenience stores as part of its growth strategy

PETRONAS Shop Merchandise

Demonstrates continued commitment to delivering corporate and active lifestyle merchandise to customers. PETRONAS Shop has expanded its product and service offerings with the launch of its in-house brand, PRYSM and the addition of new tenants to the marketplace