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Convenience:

Setel

What We Do

Setel is a next-generation mobility platform, designed to simplify life for motorists. It seamlessly integrates fuelling, parking and all essential on-the-go needs into a single app, an ideal companion for every journey. Serving millions of users across Malaysia, Setel goes beyond fuelling, offering retail payments at over 2 million stores, EV charging, motor takaful/insurance, 24/7 auto assistance and more. This comprehensive ecosystem elevates the user experience, fostering greater customer confidence and loyalty within the ecosystem.

Driven by innovation and a customer-first approach, Setel continues to revolutionise mobility by consolidating essential services into one smart, rewarding platform. Whether for daily commutes or long journeys, the platform empowers user with effortless vehicle and lifestyle management that is accessible anytime, anywhere.

Value Created by Business Segment

01Seamless Fuelling and Payment Convenience

Enhanced digital payment experiences, mainly for fuel payments, by expanding from a single payment method - Setel Wallet - to multiple payment options, including Setel QR, DuitNow QR, debit card, petrol credit card and Cardless SmartPay. Introduced Family Wallet that enables e-Wallet sharing for household fuel expenses, streamlining spending and driving transaction growth

02Integrated Offerings and Mesra Rewards

Expanded access to PDB offerings through marketing collaborations and inapp integration, enhancing the Mesra Rewards loyalty programme. Introduced exclusive 3x points for Setel users and the Scan & Earn feature, allowing cashpaying customers to earn, check and redeem their points on Setel seamlessly

Key Focus Area

Growing Topline

Increasing revenue by cross-selling fuel with other motorist-related solutions

Scale Digital Convenience

Enhancing digital cashless payment features to deliver a seamless, efficient and convenient experience

Enabling Growth

Amplifying enterprise value by unlocking new revenue channels for the PDB Group