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Lubricants

What We Do

Lubricant business manages all sales, marketing, distribution and technical services for PETRONAS Lubricant products in Malaysia. Our portfolio includes Passenger Car Motor Oils, Motorcycle Oils, Commercial Vehicle Lubricants as well as Industrial and Marine Lubricants, catering to consumer, commercial and industrial needs. Technology is at the core of our offerings, driving innovation and delivering value to our customers across these market segments.

Value Created by Business Segment

01Industrial Quick Wins

Implement systems and strategies that allow swift capitalisation on market opportunities, improving operational efficiency and driving measurable outcomes for business growth and industry development

02Strengthen OEM Partnerships

Reinforce strategic partnerships with key players, ensuring long-term market leadership and sustainable value for the business and its partners

03Fuel Highstreet Growth

Align offerings and pricing strategies to drive channel growth, enhance brand visibility and strengthen relationships with automotive workshops while diversifying into non-lubricant opportunities to expand market reach and deliver value to stakeholders

Key Focus Area

Enhance Industrial Position

Strengthen brand advocacy, optimise market penetration with a focus on value propositions, improve distributor management and incentive structures and leverage the PETRONAS ecosystem to support sustainable practices and long-term industry growth

Strengthen OEM Sustainability Efforts

Innovate low-carbon solutions to meet evolving customer needs, foster customer loyalty and enhance pipeline penetration for sustainable growth

Elevate Highstreet Channe

Differentiate customer value propositions by leveraging branded channels and direct account strategies, fostering brand advocacy while strengthening the distributor network through an effective rewards system