For the pilot phase, Segar@Mesra will be made available at four PETRONAS stations (PS), namely PS Unikeb 2, Seksyen 4, Bandar Baru Bangi, PS Persiaran Jaya/Sg Ramal Dalam, PS Prima Saujana 2, Kajang and PS Pelangi Semenyih. These stations are strategically chosen based on the surrounding community profiling targeting mainly the M40 and B40 group.
Speaking at the launch, PETRONAS Vice President of Downstream Marketing Ahmad Adly Alias said, "At PETRONAS, we are committed to generating a positive social impact as part of our sustainability agenda. We have a large network of stations across the country and have actively been encouraging local entrepreneurs to grow their business with us through campaigns such as Love Local, which is currently ongoing. This is also aligned with our business focus of expanding our F&B solutions to our customers as we continue to expand our presence across the nation. Our Makan@Mesra offers well-balanced and affordable locally sourced ready-to-eat meals to satisfy customers' dining needs, and we now go one step further to offer fresh, affordable and halal Segar@Mesra items for their daily cooking needs, making Kedai Mesra a truly one-stop convenience store.”
To encourage support for Segar@Mesra items, the first 10,000 customers will be able to enjoy a cashback of RM2 with a minimum purchase of RM20 worth of Segar@Mesra items through the Setel app from now until 31 January 2021. Setel is Malaysia’s first mobile application that integrates the e-payment platform with the fuel pump, Kedai Mesra and loyalty benefits to create a seamless retail-on-the-go experience for PETRONAS customers and it is available for free on iOS and Android via the Apple Store, Google Play Store and Huawei AppGallery.For more Information about Segar@Mesra, visit
www.mymesra.com.my.