Segar@Mesra - For Consumer

For Consumer

Introducing to you Segar@Mesra - a farmer-to-consumer concept of locally farmed fresh produce; poultry and fish sold at affordable prices!

By collaborating with Ministry of Domestic Trade and Consumer Affairs (MDTCA) and the Ministry of Agriculture and Food Industries (MAFI), PETRONAS Dagangan Berhad (PDB) aims to assist local farmers’ livelihoods by connecting them directly to consumers, whilst ensuring consumers have easy access to affordable fresh produce that are capped at RM10 price point currently.