Digital plays a central role in PDB's transformation by enhancing capabilities across all business functions. The transformation aims to elevate customer experience, improve operational efficiency, strengthen resilience and advance sustainability efforts. With a strong emphasis on innovation and excellence, we are committed to maximising the potential of digital platforms to address our customers' evolving needs and expectations.
At the same time, cybersecurity remains a key priority, with robust measures in place to safeguard the integrity and security of sensitive data and critical systems. These efforts are vital to building a secure and resilient digital foundation for sustainable growth.
Driving Operational Excellence to ensure optimal performance, reliability and resilience across all business functions. Enhanced customer engagement through marketing automation and personalised, targeted campaigns, strengthening relationships, fostering loyalty and driving growth with innovative, data-driven approaches.
Maintaining a competitive edge and addressing technology debt by refreshing and modernising essential applications. Key legacy systems critical to operations were prioritised for upgrades to meet evolving business and technological demands. These efforts ensure technology leadership while enhancing system efficiency, scalability and resilience.
Strengthening the cybersecurity framework to protect critical systems and ensure business integrity. Key initiatives included Real-Time Operational Technology safeguards with active asset monitoring and onboarding Identity and Access Management to mitigate risks, safeguard data and ensure operational resilience.