Enablers:

Digital

What We Do

Digital plays a central role in PDB's transformation by enhancing capabilities across all business functions. The transformation aims to elevate customer experience, improve operational efficiency, strengthen resilience and advance sustainability efforts. With a strong emphasis on innovation and excellence, we are committed to maximising the potential of digital platforms to address our customers' evolving needs and expectations.

At the same time, cybersecurity remains a key priority, with robust measures in place to safeguard the integrity and security of sensitive data and critical systems. These efforts are vital to building a secure and resilient digital foundation for sustainable growth.

Value Created by Business Segment

01Operational and Customer Excellence

Driving Operational Excellence to ensure optimal performance, reliability and resilience across all business functions. Enhanced customer engagement through marketing automation and personalised, targeted campaigns, strengthening relationships, fostering loyalty and driving growth with innovative, data-driven approaches.

02Technology Refresh and Modernisation

Maintaining a competitive edge and addressing technology debt by refreshing and modernising essential applications. Key legacy systems critical to operations were prioritised for upgrades to meet evolving business and technological demands. These efforts ensure technology leadership while enhancing system efficiency, scalability and resilience.

03Minimising Risk Through Enhanced Cybersecurity

Strengthening the cybersecurity framework to protect critical systems and ensure business integrity. Key initiatives included Real-Time Operational Technology safeguards with active asset monitoring and onboarding Identity and Access Management to mitigate risks, safeguard data and ensure operational resilience.

Key Focus Area

Driving Operational Excellence

  • Modernising core applications and upgrading legacy systems to enhance efficiency, scalability and long-term technology resilience, with system enhancements and hardware upgrades that improve operational reliability

  • Relaunching system and application to support dealers and suppliers by streamlining ordering and receiving processes, with continuous improvements to enhance integration and operational efficiency across the non-fuel value chain

Enhancing Customer Experience

  • Expanding customer interaction platforms to enhance engagement, accessibility and service efficiency through multi-channel integration and digital onboarding solutions

  • Strengthening customer intelligence by leveraging AI-driven insights and data analytics to enable proactive decisionmaking, risk mitigation and optimised operational performance

Reinforcing Cybersecurity and Compliance

  • Strengthening cyber defence through a comprehensive cybersecurity framework to manage risks, address control gaps and enhance data governance

  • Enhancing payment security and regulatory compliance by safeguarding digital infrastructure, automating security updates and ensuring adherence to industry best practices