HOW WE PERFORMED IN 2022

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LEADERSHIP MESSAGES

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VALUE CREATION AT PDB

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BUSINESS REVIEW

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  • Retail-Fuel

    Retail-Fuel

    WHO WE ARE AND WHAT WE DO
    Through our Retail-Fuel Business, we offer fuel products and services to consumers via a network of more than 1,000 PETRONAS stations across Malaysia.
    • Fuel products comprise premium products developed in partnership with the Mercedes-AMG PETRONAS Formula OneTM team. These include: PETRONAS Primax 97 with Pro-Race, PETRONAS Primax 95 with Pro-Drive, PETRONAS Dynamic Diesel Euro 5 with Pro-Drive (B7), PETRONAS Dynamic Diesel Euro 5 with Pro-Drive (B10) and PETRONAS Dynamic Diesel Euro 5 with Pro-Drive (B20).

    • Majority of PETRONAS stations are operated by Rakan Niaga, who are appointed through a stringent selection process and provided with continuous training. Retail-Fuel Business manages PETRONAS stations via three categories of dealerships – Company-Owned, Dealer-Operated (CODO); Dealer-Owned, Dealer-Operated (DODO); and the recently launched Company-Owned, Company-Operated (COCO).
    Key Focus Areas
    1. Fuel branding
      Strengthen our brand and product quality
    2. Marketing programme
      Integrated programmes targeting key customer segments
    3. Customer experience
      Seamless and frictionless
    4. Safety
      Provide a safe environment for our extended community
    Value Created by Business Segment
    • Quality
      World-class quality fuel solutions for our customers
    • Innovation
      Seamless and frictionless customer experience leveraging digital technology
    • Value Proposition
      Superior financial returns through effective cost management and strategic investments
  • Commercial

    Commercial

    WHO WE ARE AND WHAT WE DO
    Commercial Business drives the sales and marketing of bulk fuel products to B2B customers in various economic sectors such as Agriculture, Mining and Quarrying, Manufacturing, Construction, Services, Aviation and Bunker. Our products include Diesel, Aviation Fuels, Fuel Oil, Bitumen, Petroleum Coke, Sulphur, Mogas, Kerosene, Methanol, LNG, SmartPay and Solar. We are entrusted to deliver value to customers by leveraging our strength of having the biggest nationwide distribution network which includes fuel storage terminals, road tankers and channel partners.
    Key Focus Areas
    1. Creating value through high value segment
    2. Business growth and sustainability anchoring on value creation and synergistic partnerships
    3. Leading customers towards cleaner fuel solutions
    Value Created by Business Segment
    • Strategic Partnership
      Maintained existing partnerships and developed new ones with key stakeholders to unlock value potential
    • Quality
      Position Commercial Business as fuel solution partner by providing superior products and services to support customers’ needs
    • Cultivate
      Develop the capabilities of business partners through win-win collaborations and knowledge-sharing
    • Business Sustainability
      Support the net zero carbon emissions aspiration by continuously providing cleaner energy solutions in B2B segment
  • LPG

    LPG

    WHO WE ARE AND WHAT WE DO
    We market LPG under the Gas PETRONAS brand, serving the Household, Commercial and Industrial segments. Our products are available in different cylinder sizes namely 12kg and 14kg, which are subsidised for household consumption. The non-subsidised 14kg and 50kg are also available for Commercial demand. We also offer LPG in bulk (requiring storage tanks at customers’ premises ranging from 200kg to 32,000kg in size) for industrial customers. Being a major player in the LPG industry, we have developed an extensive LPG supply and distribution network comprising eight terminals and bottling facilities, more than 300 channel partners and over 550 Gas PETRONAS@Station and Gas PETRONAS@Mini Market. We are committed to continuously enhancing our customer experience through new and innovative sales channels to further solidify our market leadership.
    Key Focus Areas
    1. Strengthen market leadership in the Household segment
    2. Expand our presence in the Commercial segment
    3. Drive operational efficiencies
    Value Created by Business Segment
    • Availability
      Ensure continuous product availability for domestic usage despite uncertainties and challenging environment while preserving value
    • Accessibility
      Maintained and developed our channel partners to serve quality products nationwide
  • Lubricant

    Lubricant

    WHO WE ARE AND WHAT WE DO
    Lubricant Business undertakes all sales, marketing and technical services related to PETRONAS Lubricant products in Malaysia. Our portfolio encompasses Passenger Car Motor Oils, Motorcycle Oils, Commercial Vehicle Lubricants as well as Industrial and Marine Lubricants which cater for consumers, commercial and industrial consumption. Technology underpins our value proposition, enabling us to deliver and create value for our customers.
    Key Focus Areas
    1. Build Power Brands
      PETRONAS Syntium, PETRONAS Sprinta and PETRONAS Urania
    2. Availability and Visibility
      • Expand our presence in the Commercial segment
      • Drive B2B Industrial Marine Lubricants (IML) focused segment and prospecting OEM accounts
      • Venturing into Digital (social media and e-commerce) aligned with changing consumer needs
    3. Value Generation
      Create value by implementing upselling and cross-selling initiatives while maintaining disciplined revenue management to optimise profitability
    4. Commercial Excellence
      Achieve commercial excellence through category management, route to market optimisation and salesforce effectiveness
    Value Created by Business Segment
    • Quality
      World-class products developed through superior R&D technology for top performance and fuel efficiency
    • Create
      Sustainable margins for all business partners along our value chain
    • Capability
      WUpskilling our people, dealer workshops and key customers on product and technical knowledge
    • Create
      Sustainable margins for all business partners along our value chain
    • Business Synergy
      Offering winning propositions, enabling our partners to grow with us
    • Network
      Long-term partnerships with various stakeholders and capitalise on cross-selling opportunities via PDB’s other business segments
    • Environment
      Enhanced engine and plant efficiency contributing to a cleaner environment
  • Convenience: MESRA

    Convenience: MESRA

    WHO WE ARE AND WHAT WE DO
    We offer non-fuel products and services to consumers through more than 800 Kedai Mesra nationwide and over 50 strategic partners to increase traffic to PETRONAS stations. We also own and operate more than 40 Café Mesra that are mostly in Central and Southern regions.
    Key Focus Areas
    1. Convenience Store
      Provide convenience offerings for PETRONAS station customers through Kedai Mesra, including various Mesra own-label products
    2. Complementary Business
      Partnership with Quick Serve Restaurants, indoor and outdoor F&B partners and services such as payment terminal, bank service machine and self-service kiosk
    3. Café Mesra
      Down-to-earth, no-frills café that believes in great quality coffee and Malaysian food, at value prices, with a totally customer-centric service pledge
    Value Created by Business Segment
    • Quality
      Great quality coffee and food for our Kedai Mesra customers
    • Convenience
      One-stop solution for customers
    • Value
      Great offerings at value prices for Mesra ownlabel products
  • Convenience: Venture Builder

    Convenience: Venture Builder

    WHO WE ARE AND WHAT WE DO
    We invent, incubate and scale up disruptive ventures to diversify and grow new revenue streams for PDB. Obsessed with eliminating customers’ pain points, we deliver a customer-centric, unified value proposition in which customers can enjoy a seamless experience on a wide range of products and services. We capitalise on PDB’s extensive distribution network, loyal customer base and strong brand equity to drive new business growth.
    Key Focus Areas
    1. Scale up our business for growth with continuous iteration of use case and products
    2. Expand our customer base by improving the customer journey through continuous innovation and the curation of new solutions that address their needs
    Value Created by Business Segment
    • Evolve
      Drive business growth via new models of corporate entrepreneurship and innovation
    • Innovate
      Curate innovative solutions to address customers’ needs and provide seamless customer experience
    • Explore
      Go beyond fuel with product and service offerings to capture new customers
    • Expand
      Incubate ventures, attract partners, create jobs and wealth and support communities
  • Enabler: Supply and Distribution

    Enabler: Supply and Distribution

    WHO WE ARE AND WHAT WE DO
    SDD is in charge of managing PDB’s end-to-end supply network from refineries through primary and secondary distribution channels to end users in a safe manner. This includes product sourcing, product distribution, infrastructure planning, terminal operations, asset management and product delivery. We support our business lines by utilising several distribution channels and a wide range of suppliers across 38 terminals in Malaysia to maintain uninterrupted supply. In addition, we inculcate a generative HSSE culture as we work towards operational excellence in compliance with regulatory requirements.
    Key Focus Areas
    1. Service improvement through cost optimisation and being a solutions provider with the strongest network to meet our customers’ expectations
    2. Order fulfilment, supply reliability, customer satisfaction, HSE assurance and operational excellence to ensure sustainable competitive advantage in making lives simpler and better
    Value Created by Business Segment
    • Reliable
      Safe and reliable delivery meeting customers’ expectation
    • Create
      Structured cost management to maximise profitability
    • Network
      Mutual collaboration and long-term relationship with stakeholders
    • Cultivate
      High competencies and proactive work culture among staff and contractors
    • Innovate
      Adopting digital solutions to continuously enhance the customer experience
  • Enabler: Digital

    Enabler: Digital

    WHO WE ARE AND WHAT WE DO
    Digital supports and amplifies the digital capability of all areas of PDB’s business and operations to elevate efficiency, productivity and sustainability efforts. All key initiatives are anchored to our digital blueprint that sets out our aspiration in strengthening the core, future proofing digital infrastructures, delivering values and transitioning to net zero carbon. Cyber security is a key consideration throughout this process, as the protection of sensitive data and systems is vital to prevent any business disruption.
    Key Focus Areas
    1. Digital Blueprint
      Since its inception, the Digital Blueprint has remained a top priority for PDB. It was developed to support PDB’s growth strategy through modernisation of customer experiences, democratising data and empowering employees with the necessary digital skills to succeed
    2. Cyber Security
      While PDB has benefitted from increased digitalisation, we acknowledge the increased risks of cyber vulnerabilities. As such, a comprehensive cyber security roadmap has been deployed to continuously improve our compliance with industry standards, build our cyber defence capabilities and educate our employees
    3. Modernisation
      To support PDB’s growth strategy, there is a prerequisite to transition our nationwide network of stations to cloud-based digital platforms for increased operational efficiency and as a scalable foundation to deliver personalised service to our customers. These new platforms seamlessly integrate into PDB’s in-house developed Setel platform to provide a unified customer experience at our stations. Our use of cloud will contribute towards reducing PDB’s carbon footprint as our cloud partners continue to migrate to sustainable energy sources
    4. Operational Excellence
      We support continuous Company-wide productivity improvement opportunities through continued digitalisation of processes and in providing self-service platforms to empower a community of citizen analysts and citizen developers at PDB. We also continuously enhance operations through modernisation of tools, processes and governance for improvements to availability of digital assets deployed at over 1,000 locations nationwide
    Value Created by Business Segment
    • Generate
      Our centralised data hub coupled with self-service tools empower PDB’s citizen analysts to generate actionable data that is not only descriptive or predictive but also prescriptive for our business planning and operations. We continuously augment the data tools available to our citizen analysts, most recently making available machine learning tools for advanced analysis
    • Empower
      Structured cost management to maximise profitability
    • Network
      We empower PDB’s workforce to deliver optimal outcomes across our business by leveraging the power of digitalisation and self-service tools for citizen analysts and citizen developers
    • Innovate
      High competencies and proactive work culture among staff and contractors
    • Innovate
      We are dedicated to driving continuous innovation to create a superior and unified brand experience for our customers. We support PDB’s culture of working backwards from the customers through our platforms that empower PDB employees in their improvement experiments
    • Deliver
      We deliver a digitalised experience to our customers to improve the reliability and convenience of our services. In supporting business operations, we help augment decisions through timely availability of data and digitalisation of processes

OUR APPROACH TO PDB’S SUSTAINABLE AGENDA

Entrepreneurship and Growth

To provide further opportunities and support MSME/SME growth and expansion

SDG

Material Matters
Economic Growth and Performance
Capability Building
Cleaner Energy Solutions

To support the aspiration and drive towards Net Zero 2050/carbon neutral position through cleaner energy solutions

SDG

Material Matters
Climate Change and GHG Emissions
Sustainable Supply Chain

To contribute to the circular economy by mitigating our environmental footprint along our value chain

SDG

Material Matters
Customer-Centricity
Climate Change and GHG Emissions
Environmental Management
Sustainable and Ethical Supply Chain
Community Investments
Human Rights

To have in place an effective system and processes that ensure full compliance and adherence to applicable Human Rights and Labour standards and requirements

SDG

Material Matters
Health and Well-being
Human Capital
Sustainable and Ethical Supply Chain
Targeted Community Investment

To establish a flagship community investment programme that is recognisable, targeted and long-term, based on social impact assessment

SDG

Material Matters
Community Investments
Economic Growth and Performance
Sustainability Governance and ESG Risk Management

To further reinforce our system/process of sustainability governance and be recognised among best practices To identify, assess and integrate relevant ESG indicators into ERM and be recognised among best practices

SDG

Material Matters
Ethics and Corporate Governance
Data Privacy and Security
Entrepreneurship and Growth
Cleaner Energy Solutions
Sustainable Supply Chain
Human Rights
Targeted Community Investment
Sustainability Governance and ESG Risk Management

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