Kuala Lumpur, 28 November 2018 – PETRONAS Dagangan Berhad (PDB) introduced Setel, the first e-payment solution for fuel purchases directly from mobile devices. Setel is a customised solution designed to integrate directly to the fuel pumps – the first in Southeast Asia – enabling customers to purchase fuel within a few clicks directly in the comfort of their vehicles.
"Pumping fuel shouldn’t be a chore. Currently, the payment process involves walking to cashier, waiting in line, a RM200-hold on your cards, and having to use a separate card to earn loyalty points. Setel eradicates these pain points and integrates payment and loyalty benefits in a seamless, frictionless experience. At Setel, we settle for you!" said Iskandar Ezzahuddin, Head of Setel.
"Since our beta-launch in July 2018, we have received many positive responses and feedback from over 10,000 users in our current pool. We also received overwhelming response from visitors at the Kuala Lumpur International Motor Show 2018 held last week," he continued.
Setel is part of PDB’s initiatives to engage the start-up communities in co-creating innovative solutions to enhance customer experience.
