PETRONAS ADDS ‘MESRA BITES’ TO ITS BREAKFAST COMBO

26 Apr 2018
Mornings@Mesra Now Comes in Big, Light and Happy Menu, Priced from RM3

Kuala Lumpur, 26 April 2018 – PETRONAS Dagangan Berhad (PDB) today expanded its Mornings@Mesra breakfast combo to include Mesra Bites, a newly introduced range of buns, comprising Cheese Stick, Sambal Ikan Bilis, Sambal Udang and Kaya, customised specially for Kedai Mesra.

With the new Mesra Bites, Mornings@Mesra breakfast combo now features three menus namely, Big Bites, Light Bites and Happy Bites, catering to both heavy and light eaters as well as kids.

The Big Bites menu comprises a local delicacy such as nasi lemak, mihun goreng, mee goreng, kuih and a choice of either a hot coffee, Nescafe canned drink, or Milo, at the price of RM5.

For those who prefer something lighter and healthier, both the Light and Happy Bites menu offer a choice of any Mesra Bites buns and a beverage, priced from RM3. The beverage includes a hot coffee or Nescafe canned drink, while the Happy Bites Menu offers chocolate-flavoured Goodday Charge.

Speaking at the event, PDB’s Head of Retail Business, Aadrin Azly said, “When we launched Mornings@Mesra in 2017, the response was very positive, where we recorded about 27% increase in food sales last year. Due to the overwhelming demand, we have decided to expand our breakfast combo to offer more varieties for everyone, including something that kids will enjoy.”

“The Happy Bites is especially customised for the kids as we want to advocate the importance of having regular breakfast so they can have an energetic start to their day, be healthy and happy. For example, we make sure that our buns are zero trans-fat. We believe healthy habits should be instilled at a young age so that these habits can stay with them into adulthood,” he added.

The Mornings@Mesra breakfast combo is available at close to 450 PETRONAS stations, whereas the Mesra Bites range of buns is available at all PETRONAS stations with Kedai Mesra within the Peninsular Malaysia.

All Mornings@Mesra items are supplied by trusted vendors that PDB has conscientiously selected to ensure that its customers enjoy quality breakfast to start off their day. Through this effort, PDB is also directly assisting local SMEs and vendors to expand their business at our PETRONAS stations nationwide and improve their source of income, as part of the company’s Corporate Social Responsibility initiative.

Aadrin further added, “Breakfast is the most important meal of the day, but we tend to skip it as we go through the morning rush hour. Through Mornings@Mesra, we offer quick affordable breakfast solutions so that people on-the-go can conveniently grab our combos.”

For more details about the Mornings@Mesra, logon to www.mymesra.com.my.
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