PETRONAS Dagangan Unveils High Quality Car Care Products
Kuala Lumpur, 10 March 2012 - As part of its effort to continuously deliver innovative products to its customers, PETRONAS Dagangan Berhad (PDB) today launched PETRONAS Durance, a range of high quality car care products along with the car air freshener series that were developed by its Italy-based sister company, PETRONAS Lubricants International (PLI).
The PETRONAS Durance range of products, engineered to deliver international quality standards, clean, shine and protect both the interior and exterior of vehicles. These car care products are perfectly complemented by the range of car fresheners which comprise a collection of exquisite and distinctive fragrances.
Speaking at the launch, Amir Hamzah Azizan, Managing Director and Chief Executive Officer of PDB said, “Over the past 30 years, PETRONAS Dagangan Berhad has consistently remained on the forefront of technology, taking the market by storm with our innovation and foresight. Today’s launch of the PETRONAS Durance and the car fresheners is a testimony of our commitment in going All The Way for our valued customers.”
“The PETRONAS Durance and car fresheners products were specially developed by PETRONAS Lubricants International, which is internationally renowned for its superior expertise in the lubricants market. As such, customers can be assured that their vehicles will be treated with only the best,” he added.
To enhance the overall customer experience, PDB will also be introducing additional car spa facilities in stages at selected PETRONAS Service Stations to complement the PETRONAS Durance range of products. While the Durance range includes car shampoo, wax, glass cleaner, tyre restorer, polish and various cleaners for vehicle’s glass, leather and upholstery, the car freshener collection comprises of unique offerings namely Airtech, Fresca Foglia and Zen Essence.
The Airtech freshener offers contemporary design and innovation in its packaging for an exceptional sensory experience. On the other hand, Fresca Foglia provides a unique range of fragrance and packaging that is a delightful alternative to traditional fresheners, while Zen Essence is a very stylish and sophisticated car freshener line using essential oils.
We are committed to go every step of the way for our customers to enjoy a unique experience with PETRONAS as their Brand of 1st Choice, both in terms of our product offering as well as our services.”
“Given this commitment, I am confident that both PETRONAS Durance and the car fresheners range will gain great response once they are made available at our Kedai Mesra nationwide. This move will ultimately see PETRONAS as offering a complete product range to serve every need of a vehicle owner, be it through fuel, lubricants, car care or the ‘softer’ end of vehicle care which is the car freshener range.” said Amir.
PETRONAS Durance and the car freshener range will initially be sold at selected PETRONAS Service Stations before being made available at leading retail stores and hypermarkets in major cities, in the year ahead.
Apart from this, further initiatives are also underway to provide its customers with a unique experience as PDB embarks on its 30th year of success. To find out more about PETRONAS Durance, please visit www.mymesra.com.my or download the free PETRONAS Pitstop iPhone Apps for latest offerings.
About PETRONAS Dagangan Berhad
PETRONAS Dagangan Berhad is the principal domestic marketing arm of Petroliam Nasional Berhad (PETRONAS), the national oil company, which holds 69.86% of its equity. The Company markets a wide range of high quality petroleum products including motor gasoline, aviation fuel, kerosene, diesel, fuel oil, bunker fuel, lubricants, liquefied petroleum gas (LPG) and asphalt in Malaysia.For media enquiries, please contact:
PETRONAS Dagangan Berhad
Perspective Strategies Sdn Bhd
Lim Hwee Nee, Ms
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