Harnessing the Power of Technology in Motorsports

Introduction
PETRONAS has been involved in motorsports from as early as 1988 with our sponsorship of a local rally team competing at local, regional and international levels. Since then, this involvement has expanded to include various forms of motorsports, notably Formula 1, the pinnacle of motorcar racing.
More than just an image and brand building exercise, the PETRONAS Motorsports sponsorship programme serves as an effective platform for enhancing our technological and human capabilities through research & development (R&D) of PETRONAS’ fuel and lubricant products as well as the nurturing of indigenous technological capabilities in the field of automotive engineering within the PETRONAS Group, particularly powertrain research and development.
PETRONAS and Formula 1
We entered the Formula 1 (F1) arena in 1995 with our sponsorship of the Red Bull-Sauber PETRONAS F1 team, the first bold step towards positioning PETRONAS as a global brand and putting Malaysia on the world map. This effort was further enhanced in 1999 when we secured the title sponsorship rights for the F1 Grand Prix in Malaysia.
In 2005, we extended our long-standing relationship with Sauber when PETRONAS became the Premium Partner to the BMW Sauber F1 Team, following BMW’s acquisition of majority interest in Sauber Holdings.

In 2009, we signed a five-year agreement with major auto-manufacturer Mercedes, making us the title partner to the Mercedes GP team, the reigning Formula One world champions. Starting 2010, the team will be known as the Mercedes GP PETRONAS Formula One Team.
1999 Italian Grand Prix Monza, Italy, Pedro Diniz, Red Bull Sauber Petronas
In 2009, we signed a five-year agreement with major auto-manufacturer Mercedes
Advanced Engineering and Technological Feats
Other benefits of PETRONAS' partnership, besides advance fuel and lubricant R&D, included an eight-year technology programme with Sauber to equip Malaysian engineers with knowledge derived from F1. This resulted in engineering and technological feats, among which are:
  • The development of a prototype 2-litre passenger car engine - the PETRONAS E01
  • The development of a GP1 3-cylinder 4-stroke motorcycle engine that eventually evolved to become high-performance engines for recreational vehicles including the Austrian Ski-Doo snowmobiles and jet skis.
Advanced Engineering and Technological Feats
We entered the Formula 1 (F1) arena in 1995 with our sponsorship of the Red Bull-Sauber PETRONAS F1 team, the first bold step towards positioning PETRONAS as a global brand and putting Malaysia on the world map.”
PETRONAS and MotoGP
Besides F1, PETRONAS’ foray into the global arena of Motorsports extends to MotoGP through a partnership with Yamaha Motor Co., Ltd, a collaboration that will see PETRONAS becoming an important new Official Sponsor and Premium Partner of the Fiat Yamaha Team. The strategic partnership will further enhance PETRONAS’ position in the international lubricant business and also provide another valuable platform for our lubricant research and development.
Other Motorsports Sponsorships
Besides F1, PETRONAS’ foray into the global arena of Motorsports extends to MotoGP through a partnership with Yamaha Motor Co., Ltd, a collaboration that will see PETRONAS becoming an important new Official Sponsor and Premium Partner of the Fiat Yamaha Team. The strategic partnership will further enhance PETRONAS’ position in the international lubricant business and also provide another valuable platform for our lubricant research and development.

Note: Yamaha and PETRONAS Conclude MotoGP Partnership - As 2011 draws to a close it marks the end of a successful partnership between Yamaha’s Factory MotoGP Team and PETRONAS. Source: Yamaha Racing.
PETRONAS and MotoGP
Other Motorsports Sponsorships
Reaching Out to the Community
Consistent with PETRONAS’ commitment to contribute to community development, all PETRONAS Motorsports events also involve regular community outreach programmes to increase public awareness and extend opportunities for disadvantaged groups to experience the excitement of motorsports.

These include, among others, an interactive mobile exhibition known as the PETRONAS REV SQUAD which was developed as an innovative education platform to communicate the science and tehchnology behind the fast-paced world of motorsports to school children in an engaging and interactive way. By widening the appeal of motorsports to the general public and to school children in particular, the exhibition aims to provide more experiential learning opportunities while cultivating a more lasting interest in science and technology.

Find out more about PETRONAS Motorsports
Reaching Out to the Community
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