Formula One sensation Nico Rosberg fuels up customers‘ vehicles
Petaling Jaya, 7 October 2011 - Six customers were “ambushed” by Mercedez GP PETRONAS’ driver Nico Rosberg at two of its PETRONAS service stations (PSS). To bring the international Formula One touch to its road customers in Malaysia, PETRONAS Dagangan Berhad recently invited the Formula One driver, to surprise customers at its PETRONAS Mutiara Damansara and PETRONAS TTDI stations. As part of the Company’s ‘Experience to Believe’ initiative, Rosberg was scheduled to suddenly appear at these two PSS and offer to fuel-up the customers’ vehicles. Delighted at their stroke of luck, the customers watched wide-eyed as the Formula One sensation took over the nozzle and started fuelling up their vehicles.
The surprise visit was specially organised in collaboration with PETRONAS Motosrports and PETRONAS Dagangan Berhad as part of their commitment to provide a unique fuelling experience for its valued customers. During the day, six customers, chosen at random, found themselves lucky to meet Rosberg up close and in person while having their vehicles fuelled up by the F1 star.
At the event, Ir Izuddin Husaini Mohd Yusoff, Senior General Manager of Retail Business Division said, “As the Brand of 1st Choice, at PETRONAS Dagangan Berhad, we continue to go ‘All The Way’ to enrich our customers‘ experience – be it from the product and services that we offer or through the various customer engagement activities that we organise.”
“When our valued customers step into any of our 962 PETRONAS Service Stations nationwide, we want them to know that what PETRONAS offers is a unique fuelling experience. That is why we have specially arranged this surprise visit by Nico Rosberg. Going forward, PDB will continue to provide our customers the ‘Xtra’ element through various on-the-ground activities,” he added.
Rosberg was in Malaysia en route to the next round of the FIA Formula 1™ World Championship in Japan. He first arrived at the PSS Mutiara Damansara where he spent about 15 minutes interacting with the customers. Following this, he arrived at the PSS Taman Tun Dr Ismail, where he was surrounded by fans the moment he stepped in.
One of the customers, Syed Hashim Omar Aljunid said, “I was really surprised! It was definitely a good kind of surprise – to have a Formula One world championship driver fuel up my car. For me, it is a big honour.”
Another unsuspecting customer Mohd Arif Abu Bakar was equally surprised. “I really did not expect to see a Formula One driver here. It was a very interesting experience for me.”
Indeed, at PETRONAS service stations, it is more than just fuelling vehicles. It is a one-stop centre that comes with shopping, banking, dining, on-going rewards and now, with a possibility of having a Formula One driver fuel up for you! Moving forward, PDB is committed to bring more such unique fuelling experiences to its valued customers.
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