Greetings from PETRONAS Dagangan Berhad!
The 9th of April 2011 marked yet another significant milestone for PETRONAS Dagangan Berhad as we launched an advanced breakthrough fuel - the PRIMAX 95 Xtra.
Our technology team has been hard at work for over two years to develop this fuel, and I am proud to say that they have successfully developed a product proven to provide greater power, smoother acceleration and better fuel mileage as compared to any other equivalent grade product in the market. PDB is proud to bring this innovative creation to you at the same price as that of the regulated price of RON 95 fuel – notwithstanding its superior quality and performance.
At PDB, we firmly believe in going all the way to bring the very best of our products and services to our customers. The PRIMAX 95 Xtra is a testimony of our commitment to continuously invest in developing innovative products that meet and exceed our customers’ expectations.
The recent launch of the PRIMAX 95 Xtra showcases the importance of continuing research and improvement to the PRIMAX line of products in growing our retail business, as we believe that growth cannot only be in terms of the number of PETRONAS Service Stations we have, but also in continuously improving the quality of our fuel.
We have a full-fledged PETRONAS Fuel Technician Team working with our fuel technology partners to continuously innovate and enhance our product offerings. We are excited to bring the F1 technology to the road and share it with all our customers. This is part of PDB’s journey to consistently push the bar on technology to establish a new industry-wide benchmark.
Extensive tests have been carried out on the fuel in laboratories and we have carried out road test through our ‘Experience to Believe’ Privileged Trial and the feedback that we have received indicated that the fuel performed better as compared to their current fuel for 90% of the participants. This feedback, coupled with the positive results from independent test centres at Milbrook and Tickford in the UK, has given us the confidence that we certainly have a winning product at hand.
Moreover, the launch of “All The Way” is a clear testimony of PDB’s consistent and continuous commitment in developing products and services that exceed consumer and industry expectations. The new PRIMAX 95 Xtra, which is inspired by F1 technology, is one of such efforts to lead the market through innovation.
As proven by our consistent track record all through these years, PDB is committed to go ‘All The Way’ to ensure that PETRONAS remains as the Brand of 1st Choice for Malaysians.
Amir Hamzah Azizan